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    <lastmod>2021-12-15</lastmod>
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      <image:title>Welcome</image:title>
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      <image:title>Welcome - why us?</image:title>
      <image:caption>BFWD is a consulting firm with a business immersion approach specializing in communications, marketing, public affairs and crisis management issues. We craft and deliver customized communications strategies and solutions, based on the professional experience of our managing partners and our solid network of service providers.</image:caption>
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      <image:title>Welcome - Make it stand out</image:title>
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      <image:title>Welcome - Ricardo Soto</image:title>
      <image:caption>Managing Partner, Communications Consultant and Attorney (Commonwealth of Puerto Rico) With a career that spans over a decade, Ricardo brings to the table a creative and diplomatic approach combined with business and legal know-how. Having worked in the television &amp; news industry, moving later to the field of government and industrial development promotion, he has the necessary depth to manage complex business communications issues. Projects managed by Ricardo from a public affairs and communications perspective include clients in the education, applied community research, beverage, medical cannabis and waste management industries.</image:caption>
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      <image:title>Welcome - José Luis Cedeño</image:title>
      <image:caption>Managing Partner, Licensed Public Relations Practitioner A strategic mind with an impeccable track, José Luis has mastered the discipline of evolution as an essential tool of business growth. A true believer that the traditional scope of public relations has expired, he will always seek an innovative approach to bring solutions to complex situations. Education, energy, pharma, retail, non-profit, banking, infrastructure assets are only a few of his areas of expertise. Recent projects managed by José from a public affairs and public relations perspective include clients in government financial management, and the automobile, medical cannabis, retail, and restaurant industries.</image:caption>
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